Why does my business need a Professional Website?

Not only does a website give your business credibility, it gives your business a 27/7/365 marketing platform to target a wider audience.

Your site should educate, inform and generate new customers and revenue while you sleep. The information on your site can save you time and money. For example, you can save time by reducing phone call inquiries such as "what are your business hours" and save money by reducing printed promotional literature.

There are lots of free or low-cost ways to gain a web presence or claim your online space, but in most cases you don't own your online home, office or store and, even worse, you have little to no control over all that's contained in your online space. With a professional website, you do.

What is a target audience?

A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential.

One of the biggest marketing mistakes is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty because it casts too wide a net. The most-efficient way to reach more qualified consumers is to target smaller, more specific groups.

Why should a website be responsive?

People are no longer just searching the web on a desktop - they are using laptops, smartphones, tablets, and even smart TVs. The website should adapt itself to fit any screen, making viewership seamless between various mediums.

With careful planning, designed responsively and with your customers' needs in mind, your website will provide a professional image and give potential customers a great experience when they visit, whether it's on their computer, their tablet or their mobile phone.

Why Does Your Business Need an Online Presence?

Unfortunately, so much of the information we find about creating an Online Presence jumps into the middle somewhere. Touting industry lingo of SEO, keywords, social media management, content marketing strategies, blogging... it's actually a very long list that gives many business owners a headache.

So let's roll it back to the basics. Creating an Online Presence is the act of being present on the Internet. If you don't have any places for your business to hangout online and provide value, then all the other stuff doesn't matter at all because you have nothing to apply it to.

The more places your business can hangout online the better. So you want a website, you want some social media accounts, you want to find relevant communities that you can start joining conversations in order to broaden your spectrum of exposure.

What does a professional website cost?

Having a website involves three basic costs: The development of the site itself, hosting the site, and registering the domain name.

The development of the site is the actual "building" or putting the graphics, text, links and codes all together so you have web pages that look good and are informative when you see the site on the computer. This is the largest of the three costs and can ranch in price from R2,000 to R20,000 typically. However, the cost of getting a functioning website is generally the same as putting a color ad insert into your local paper once or twice a year. That ad is seen and then gone. The cost of your website is a one-time investment for a tool you can continue to use for communication and marketing indefinitely. It is always up - and always accessible.

I have a family member that can do my website? / I have basic html knowledge, can I build my own site?

Is your cousin a qualified web developer? If so, you're the lucky one.

The flashy graphics and catchy text you see on websites is only about 20% of what goes into developing the site. Behind all those pretty pages are codes and tags, specifically written to attain a higher placement in search engines, make the pages load faster and be more user friendly. Most beginners and hobbyists lack knowledge in the proper usage of codes, scripts, tags and search engine optimization. If you have a pretty web site, but no one can find it, you lose enormous marketing power.

Our websites are affordable and cost effective. We focus on the the key information that you need communicated to your clients, with the eye on future growth and expansion. You don't have to start with a major big website if your needs require less. We expand and grow the site as you expand and grow